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Selective treatment oils work to illuminate hair and combat colour fading, extending the life of your colour investment and maintaining radiance between salon visits. Ideal for all coloured hair types seeking professional-grade conditioning with certified organic integrity.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":43572580843585,"sku":null,"price":39.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9454\/6241\/files\/image_31c9d0e0-0ef1-487f-8f49-f37fff12ef42.jpg?v=1771305620"},{"product_id":"pure-colour-angel-shampoo","title":"Pure Colour Angel Shampoo","description":"\u003cp\u003ePure Colour Angel Shampoo is a nourishing formula designed specifically for colour-treated hair. Infused with our exclusive Pure Complex™—certified 100% organic extracts—this gentle cleanser works to preserve vibrancy while protecting delicate strands from colour fade and damage. Enriched with Organic Açai Oil, Shea Butter, and Mongongo Oil, it moisturises, repairs, and softens fragile coloured hair while selective treatment oils illuminate and counteract colour ageing. The result is prolonged colour longevity and restored radiance across all colour-treated hair types.\u003c\/p\u003e","brand":"BePure","offers":[{"title":"Default Title","offer_id":43572581007425,"sku":null,"price":42.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9454\/6241\/files\/Pure_Colour_Angel_Shampoo_300ml_900x_7904479a-32ce-423d-be39-32920de0058a.webp?v=1775298458"},{"product_id":"pure-miracle-renew-conditioner","title":"Pure Miracle Renew Conditioner","description":"\u003cp\u003ePure Miracle Renew Conditioner revitalizes mature and stressed hair with certified organic extracts and essential amino acids. 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Ideal for hair weakened by chemical services or exposure, this rejuvenating conditioner leaves locks soft, resilient, and visibly renewed.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":43572581662785,"sku":null,"price":42.5,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9454\/6241\/files\/image_21bed141-0fef-4565-8cfa-a6d82d1be119.jpg?v=1771305756"},{"product_id":"pure-miracle-renew-shampoo","title":"Pure Miracle Renew Shampoo","description":"\u003cp\u003ePure Miracle Renew Shampoo restores vitality to mature and stressed hair with a scientifically formulated blend of essential amino acids and our exclusive Pure Complex™—certified 100% organic extracts. This anti-ageing shampoo revives weakened strands from heat styling, chemical treatments, and environmental exposure, delivering renewed body and bounce without heaviness. Natural antioxidants protect against colour fade and free radical damage, while bio-polymers strengthen elasticity and resilience. Frizz-control actives with anti-humidity properties keep hair smooth, and enriching vitamins leave strands soft and resilient. Ideal for mature, fragile, or chemically treated hair seeking professional-grade rejuvenation.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":43572584120385,"sku":null,"price":42.5,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9454\/6241\/files\/image_9f8e9b87-f7ba-4690-8d78-237d18cdb7d8.jpg?v=1771305820"},{"product_id":"pure-goddess-shampoo","title":"Pure Goddess Shampoo","description":"\u003cp\u003ePure Goddess Shampoo harnesses certified organic extracts through our exclusive Pure Complex™ to deliver targeted hydration for dry, frizzy, and unruly hair. 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Enriched with natural milk proteins, it conditions and repairs the hair cortex and cuticles, restoring softness and manageability. The Integrity 41® complex works to lock in colour pigments, reducing fade between salon visits. Sulfate and paraben-free, this shampoo suits daily use and pairs seamlessly with the matching conditioner for optimal results. Ideal for colour-treated hair that demands both protection and nourishment.\u003c\/p\u003e","brand":"Milk Shake","offers":[{"title":"Default Title","offer_id":43572584644673,"sku":null,"price":42.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9454\/6241\/files\/image_d69c2b92-13fc-4f85-9f3d-3d57b56f8e9f.jpg?v=1774050440"},{"product_id":"milk-shake-colour-care-conditioner-300ml","title":"Milk Shake Colour Care Conditioner 300ml","description":"\u003cp\u003ePreserve your colour investment with Milk Shake Colour Care Conditioner. This sulfate and paraben-free formula hydrates and protects colour-treated hair while detangling with ease. Milk protein restores moisture balance, while Integrity 41® technology locks in vibrancy and extends colour longevity. Hair emerges soft, radiant, and beautifully maintained. Pair with Milk Shake Colour Care Shampoo for optimal results.\u003c\/p\u003e","brand":"Milk Shake","offers":[{"title":"Default Title","offer_id":43572587200577,"sku":null,"price":42.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9454\/6241\/files\/image_8957f985-c302-4098-b458-4d46c05c6b1f.jpg?v=1771278451"},{"product_id":"milk-shake-moisture-shampoo-300ml","title":"Milk Shake Moisture+ Shampoo 300ml","description":"\u003cp\u003eMilk Shake Moisture+ Shampoo delivers targeted hydration for dry, thirsty hair. 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